Outbound growth now starts before your first touch. Buyers search, skim your site, scan third-party listings, then ask an AI. If that AI stitches together a flimsy, outdated summary, your sequence is fighting a room already persuaded you’re “not relevant,” “too small,” or “me-too.” AI isn’t hostile; it’s hurried. It reaches for the clearest, most consistent facts it can parse, then fills gaps with competitor narratives and internet residue.

The fix isn’t louder outreach. It’s pre-framing: making your truth tiles - concise, machine-readable claims about who you serve, what you solve, where you win, and proof that it works-the easiest story to pull. When the machine layer already believes your positioning, outbound moves from persuasion to confirmation. Your emails land warmer. Your LinkedIn messages feel inevitable. Your call opens at “show me how,” not “who are you again?”